Big name logos – then and now

Posted by on Jul 17, 2012 in Graphic Design | No Comments

I wonder if Apple would be where it is today if it had stuck with the original logo. They only used it for a year before simplifying it just ever so slightly– a good move I think. My favorite of the group is probably the old Kodak logo (apparently the first company to integrate its name and look into a symbol). And my least? There are a lot of bad ones here, but it doesn’t get much worse than that bird on fire that looks like a bad tattoo. Yeah, I’m talking about you, Firefox (previously known as Phoenix). [via Flavorwire]

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